Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. How can my company become great? . How can my company become great?" Why care about "the why?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. In my long professional career, I’ve tried to emulate these patterns and to build on them as I try to deliver a non-normal impact to my employers. Be thorough.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

Occam's Razor

JULY 18, 2011

What can I do to ensure that my email goes to the right folder? ]. Update: John Duffy, in comments below, has a great tip: Segment delivery rates by Email Service Provider (ESP). This should drive aggressive experimentation of email content / offers / targeting / every facet by your team. But life and lemons and lemonade.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137